Mayfair

Heritage

Located in the heart of central London and bordered by Hyde Park, Regent Street and Piccadilly, Mayfair is renowned for luxury and elegance. The prestige of this area is highlighted by the copious presence of foreign embassies, 5* hotels and world famous dining and retail marques. A bygone era of elegance conjuring images of Hansom Cabs and Gentleman’s Clubs is alive and well today with increasingly wealthy foreign visitors.

Provenance

The gin and vodka of Mayfair is produced a stone’s throw away of the few remaining distilleries in London by a Master Distiller whose family business is still thriving after 300 years. They use small batch stills to guarantee the highest quality and have become so familiar and passionate about them, that they called them Thumbelina and Tom Thumb. Mayfair vodka produced in Tom Thumb is distilled six times from UK grown grain to ensure the smoothest finish. Mayfair gin, made in Thumbelina, contains hand picked botaniclas including juniper berries, coriander seed, angelica root and orris producing an incredibly flavoursome and spicy taste. Given that Carribean rum was one of the first spirits to be imported to London during the glorious days of Empire, Mayfair thought it fitting to create a new fine golden rum – Providencia. This rum is a blend of 3 to 5 year old rums matured in small bourbon casks from four different Caribbean Islands producing a sweet, vanilla style rum with hints of banana and pineapple.

The company

Mayfair Brands was established to pay tribute to this age of elegance by sourcing the best liquids and creating luxurious packaging to ensure that their products are highly desirable to today’s consumers. The business was founded by four partners with passion for the drinks business.

What Geraldine Coates, a world renowned expert in white spirits, says about Mayfair Gin:

“On the nose, spicy and fresh. Taste is full and rounded with a residual sweetness on the tip of the tongue. Faint traces of fennel and liquorice with hints of citrus. Very smooth texture with almost no alcohol burn. Mid length finish characterised by a pleasant smoothness.”